Privacy Policy

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This Privacy Policy explains what information AntiqueCut lab diamonds, Inc. d/b/a Antiquecut and (collectively hereinafter “AntiqueCut”, “we”, “our” or “us”) collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information.  Our Privacy Policy applies to our collection of your information in our stores, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live chat, SMS/MMS/text, social media platforms and your use of any online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the “Service”).

AntiqueCut encourages you to periodically review this Privacy Policy to learn about our privacy practices.

SPECIFIC PROVISIONS FOR RESIDENTS OF CALIFORNIA:  If you are a California resident, California law may provide you with additional rights regarding our use of your personal data - please see the “Additional Disclosures for California Residents”.

SPECIFIC PROVISIONS FOR RESIDENTS OF NEVADA:  If you are a resident of Nevada, the law of Nevada may provide you with additional rights regarding our use of your personal data - please see the “Additional Disclosures for Nevada Residents”.

PROVISIONS FOR RESIDENTS OF THE EU:  If you are a resident of the European Union, the General Data Protection Regulation (“GDPR”) applies to the processing of your personal data - please see the “Additional Disclosures for Residents of the EU”.

If you have questions or concerns about our privacy policy, please contact AntiqueCut as set forth in the section entitled “Contact Us” below.


Information You Provide


We may collect information you provide directly via the Service, including but not limited to when you register an account, update your profile, access our content, make a purchase, participate in a sweepstakes, contest, survey, or other promotion (“Promotion”), contact customer support, or apply for a job.  We may use Service Providers (defined below) to collect this information.

The information we collect includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.  The following is a list of the categories of information we collect and have collected in the last 12 months:
  • Contact Data.  We collect your first and last name, email address, postal address, phone number, and other similar contact data.
  • We collect passwords and other information for authentication and account access.
  • Demographic Data.  We collect demographic information including your age, gender, and country.
  • Payment Data.  We collect data necessary to process your payment if you make a purchase, including your credit card number, and the security code and expiration date associated with your payment instrument.  We do not store payment information after purchase.
  • Profile Data.  We collect your interests, favorites, wish lists, ring size preferences, and other profile data.
  • We collect data about your contacts in order to fulfill a request by you.  For example, when you email a product to a friend or refer a friend through the Service, we request that you provide names and email addresses for you and your friend.  This helps ensure that your friend will know you have requested that AntiqueCut send them an email.   The information AntiqueCut collects from you and your friend will only be used in ways as set forth in this Privacy Policy.  By using this functionality, you acknowledge and agree that you have your contacts’ consent for us to use their contact information to fulfill your request.
  • We collect the content of messages you send to us, such as feedback and product reviews you write, questions and information you provide to customer support or comments and content that you may post on social media channels.  For example, if you contact a customer service representative or jewelry consultant and provide information to the consultant or submit a request through our Service, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you.  We may also collect content such as photos, videos or other content that you submit to us.
  • Employment Data. We may collect data as necessary to consider you for a job opening if you submit an application to us, including your employment history, résumé, transcript(s), responses to questions listed on our job application(s) or other forms related to your application for employment, writing sample(s) and references.
  • Government Identification Data.  You may provide to us other personal identifying information such as an image of your driver’s license or other government-issued identification for fraud prevention purposes.  You may also be required to provide government-issued identification numbers such as your social security number for tax reporting purposes in the event that you win a sweepstakes prize.

    You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information, as you are for all other information submitted to us.


AntiqueCut collects data through the use of cookies, web logs, web beacons, pixels and other tracking technologies (now and hereafter developed, “Tracking Technologies”).

The cookies we use fall into three categories: -- Required Cookies:  These cookies are required to enable core platform functionality and are therefore always enabled.  This includes remembering your selected country and language, tracking your movement on and usage of our services for statistical purposes, storing whether you are logged in or not and storing your shopping bag and wish list items.  We won’t ask for your consent to place those cookies because we have a legitimate purpose for setting them. -- Analytic Cookies:  These cookies are optional and allow us to track and analyze your experience on the Services, to optimize your shopping experience, to invite you to provide feedback, and to allow you to interact with product reviews. -- Social media and Advertising Cookies:  These cookies are used by advertising companies to serve ads that are relevant to your interests and to personalize marketing both within and beyond our Services including social media.  Those companies (e.g., Facebook and Google) may combine that information with other information they have collected from you. Those companies collect data directly from your web browser and the processing is subject to their own privacy policies.

Information from Other Sources

AntiqueCut obtains information about you from other sources.  To the extent we combine the information you provide to AntiqueCut through the Service with information we have obtained from other sources, we will treat the combined information in accordance with the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data. The following are the categories of other sources from which we collect information:
  • Data brokers from which we purchase demographic data to supplement the data we collect.
  • Social networks when you reference our Service or grant permission to AntiqueCut to access your data on one or more of these services.
  • Financing providers with which we offer financing for purchases, and financial services providers used for processing payments.
  • Firms with which we offer co-branded services, sell or distribute our products, or engage in joint marketing activities.
  • Advertising and marketing firms.
  • Publicly-available sources such as open government databases or other data in the public domain.

Use of Information

We collect and use information about you for the business and commercial purposes described in this Privacy Policy.  Our business purposes for collecting and using information may include, to:
  • Manage our Service, including your registration, account, and transactions
  • Perform services requested by you, such as to process and fulfill your order, to respond to your comments, questions, and requests, and provide customer service.
  • Send appointment reminders and otherwise assist in confirming or scheduling interactions with us.
  • Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.
  • Prevent or take action regarding illegal activities, including suspected fraud.
  • Monitor and analyze trends, usage, and activities.
  • Conduct surveys and/or research on our users’ demographics, interests, behavior.
    Improve our marketing and promotional efforts, Service content and product and service offerings.
  • Develop and send you direct marketing, including advertisements and communications about our and other parties’ products, offers, promotions, rewards, events, and services.
  • Verify your eligibility and deliver prizes in connection with promotions you have entered.
  • Provide and serve advertising on our Service and unaffiliated websites and services.
  • Comply with any applicable law, regulation, legal process or governmental request.
  • Fulfill any other business or commercial purposes disclosed to you at your direction or with your consent.